Amy Skin — Visual Identity (VI)

Primary logo — AMY SKIN

File: assets/img/logo-e.svg — transparent background, single colour Ink #1A1A1A. Use this version everywhere unless a rule below says otherwise. Never redraw, re-space or re-typeset the wordmark; always use the file.

Colours — primary & secondary

Primary

Secondary

Rule: the logo appears only in Ink #1A1A1A or in White #FFFFFF (reversed). Never in any other colour, never in grey, never on a busy background. The product, its formula and its packaging carry colour; the logo stays neutral.

Fonts

System fonts only — no webfont dependency, print-safe, identical on screen and in print proofs.

Clear space & minimum size

Clear space: keep one cap-height “x” empty on all four sides of the logo, where x = the height of the capital “A”. Nothing — no text, no rule, no image edge — enters the clear space.

x = cap height of “A” — on all sides

Minimum size: 20 mm wide in print / 100 px wide on screen, for both the primary and the narrow variant. Never use the logo below minimum size.

Size scale (digital): ✕ 60 px — too small, do not use

Single-colour, reversed & narrow variant

Primary — single colour

File: assets/img/logo-e.svg. Black on light, one colour only.

Reversed

File: assets/img/logo-e-rev.svg — White #FFFFFF, for Ink #1A1A1A backgrounds, dark packs and dark boxes only. Never use the reversed file on a light background.

Narrow variant — for narrow packaging

File: assets/img/logo-e-narrow.svg — same wordmark, tracking reduced from 12 to 6 (sub-line 6 to 4), hairline shortened. Use it only where the pack face is narrower than 90 mm, i.e. tubes and sheet-mask pouches. Everywhere else, use the primary version. Never use the narrow variant on wide packs, and never squeeze or stretch the primary version to fit.

Do: one colour only · keep clear space · use the narrow variant on narrow packs · use reversed on dark. Do not: add colour · add a motif, petal, leaf or arch · stretch, outline or shadow the wordmark · place it on a busy background · use it below minimum size.

Bottle label & box mockups — all product types

The same E logo on every product type. Primary version except tubes and mask pouches, which use the narrow variant.

Serum bottle · primary

Cream jar · primary

Tube · narrow

Mask pouch · narrow

Pump bottle · primary

Box (Ivory) · primary

Box (Ink) · reversed

Label rule: the logo is the only brand mark on the pack. Product name, format and size go below it in small letterspaced capitals (Warm Grey #8A8378). No other brand, no Chinese text on packaging.

Website colour scheme (from this VI)

--ink: #1A1A1A;      /* headings, buttons, links */
  --body: #333333;     /* body text */
  --grey: #8A8378;     /* captions, fine rules */
  --bg: #FAF8F5;       /* hero / ivory backgrounds */
  --card: #FFFFFF;     /* cards, header */
  --line: #E5E0D5;     /* borders, dividers */

Buttons are Ink #1A1A1A with White text; ghost buttons are White with an Ink border; links are Ink #1A1A1A. The WhatsApp button keeps WhatsApp green — it is a functional channel button, not a brand colour. The homepage is updated to this scheme.

Get a Quote

Private Label Skincare Manufacturer in China

Launch Your Brand, Low MOQ, Ready Formulas & Custom Formulation.

Get a Quote

AMY SKIN OEM — MOQ 1,000 units per SKU · WhatsApp +86 189 2882 3858 · info@amyskinoem.com

Logo files in this repo

Directions D and F were not chosen; their files are removed from the VI. Contact: WhatsApp +86 189 2882 3858 · info@amyskinoem.com