Amy Skin VI Standard Kit
The full Amy Skin visual identity kit — logos, social images, product label mockups and the one-page VI standard sheet. Logos, the avatar, the banner and the VI sheet are real vector SVGs in assets/brand/, free to download from this page. The three label mockups are clean PNG product renders with the Amy Skin label printed on the pack.
Most social platforms do not accept SVG uploads. Export the avatar, banner and WhatsApp image to JPG or PNG (1080 × 1080 for square avatars, 1600 × 900 for the banner) before uploading to Instagram, Facebook, TikTok or WhatsApp.
Kit files
Eleven files. The three label mockups are clean product renders with the Amy Skin label printed on the pack — no patched photos, no cut-off text. Real Amy Skin product photos are added when available (M7).
Main logo — Ink on White
Primary wordmark: AMY SKIN in Ink #1A1A1A on White. Use on light backgrounds and light packaging.
Reverse logo — White on Ink
The reverse wordmark for dark backgrounds, dark packaging and footer use.
Narrow logo
Narrow wordmark, tracking 6 — for narrow packs under 90 mm, such as tubes and mask sachets.
Social avatar
Square avatar for Instagram, Facebook, TikTok and WhatsApp profiles. Readable at small size and safe inside a circular crop.
Social banner
Wide cover for Facebook, LinkedIn and website headers: AMY SKIN + SKINCARE OEM on Ivory.
WhatsApp business profile
Square profile image for the WhatsApp Business account — white ground, Ink wordmark, SKINCARE OEM.
Label mockup — serum bottle
Amy Skin label on a serum bottle. Clean product render with the Amy Skin label printed on the pack; real Amy Skin product photos are added when available (M7).
Label mockup — cream jar
Amy Skin label on a cream jar. Clean product render with the Amy Skin label printed on the pack; real Amy Skin product photos are added when available (M7).
Label mockup — mask packet
Amy Skin label on a face mask packet. Clean product render with the Amy Skin label printed on the pack; real Amy Skin product photos are added when available (M7).
VI standard sheet
One-page VI standard sheet: colours with hex codes, fonts, clear space, minimum size, do / don't. A4 portrait.
How to use the kit
Use the Ink logo on light backgrounds and the White logo on Ink. Keep one cap height of “A” as clear space on all sides. Do not recolour, re-space, stretch or compress the wordmark, and do not place it over busy photography. Print minimum 20 mm wide; screen minimum 100 px wide, never below 60 px. For the full rules, see the brand guide and the one-page VI standard sheet above.