6 Nov 2026 · Amy Skin OEM Insights
What MOQ 1,000 really means?
MOQ 1,000 means 1,000 units of one SKU — one formula, in one pack, for one market. It is the smallest bulk order for that one product. Samples are separate from the MOQ, and the price is quoted per order, not fixed.
What is one SKU?
One SKU is one product as your customer buys it: one formula, in one pack size, with one label, for one market. A Vitamin C serum in a 30 ml dropper bottle for the EU is one SKU. The same serum in a different pack, or with a different label for another market, is another SKU — and needs its own 1,000 units.
Can I order 500 units of two products to reach 1,000?
No. MOQ 1,000 applies per SKU, not per order total. Two products at 500 units each are two SKUs below MOQ. If you want two products, each one needs 1,000 units. Start with the one product your brand is known for, then add the second.
What does MOQ 1,000 not include?
- Samples: samples are made before bulk production so you can approve the formula — they are separate from the 1,000 units.
- A fixed price: the price depends on formula, pack and quantity, so it is quoted per order.
- Certification for your market: your market's registration or notification is a separate step — see certifications by market.
How should a new brand start?
Start with one SKU at MOQ 1,000: one hero product, one clear story, one market. Approve the sample, confirm the packaging, and launch. Add a second SKU only when the first one is selling — that is how a small brand grows without holding stock it cannot sell.
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