What packaging can your skincare brand choose?
Bottles, jars, tubes, pumps, outer boxes and printed labels. The right pack depends on the formula: serums usually go in dropper or pump bottles, creams in jars or airless pumps, cleansers in tubes or pump bottles, and sheet masks in sealed pouches. Confirm the format, size and artwork before production starts.
Primary packaging — what holds the product
| Format | Best for | Notes |
|---|---|---|
| Dropper bottle | Serums | Precise dosing; classic serum look |
| Pump bottle / airless pump | Serums, creams, lotions | Protects the formula from air |
| Jar | Creams | Wide opening; easy to use |
| Tube | Cleansers, creams, sunscreen | Light, travel-friendly |
| Sealed pouch | Sheet masks | Single-use, hygienic |
Secondary packaging — what carries your brand
Outer boxes and printed labels carry your brand name, product name, directions and the claims your market allows. Your artwork is approved before printing — see Brand & visual identity for our logo and colour rules.
What to prepare
- Your brand name and logo files
- Product name and the claims your market allows
- Pack format and size you prefer (or ask us to suggest one)
- Any packaging you already use, if you want to keep it
What is not fixed yet
To be confirmed (M4): the specific supplier pack ranges, exact sizes, pack minimums and printing options are not confirmed yet. The formats above are the families to discuss — exact availability is confirmed per order with the factory team.
Next: Packaging options, explained → · The 5-step OEM / ODM process →